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Trust, not information, is the scarce resource in today’s world. Trust is something that is hard to earn and easy to lose. And it is a core element of journalism; few other professions are so dependent on trust. It is also an enormous underserved market. Media companies will learn that it is trust, not SEO, branding, or content farming, that’s the road to success.
Voices: News organizations must become hubs of trusted data in a market seeking (and valuing) trust » Nieman Journalism Lab
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