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The Philosophers' Mail makes use of popular starting points - the stories a lot of people like to read and talk about already. It is generous to our natural inclinations: to read celebrity gossip, look at erotic images and read shock stories. It is sympathetic (as a starting point) to popular biases. ... We start by acknowledging such attitudes. ... The epochal challenge is to reach the people who don't engage with complex news.

The Philosophers' Mail – hmm.

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